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Digital marketing helps businesses of all sizes to make themselves more visible. However, given the high cost of running a business, you may be hesitant to spend additional funds without assurance of results.

Know that there are profitable digital strategies to use to increase your notoriety and generate leads.

Whether it’s through social media, a business blog, or another platform, the subtle tactics of digital marketing can make a significant difference in the bottom line of your business.

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 1. Think about re marketing

For your business to succeed in its digital strategy, you must generate targeted traffic.

Targeted traffic refers to visitors who are not just browsing your site, but looking for products and information there. Targeted traffic creates better conversion rates.

One way to drive “quality” traffic is to target ads to your website visitors.

By tweaking the behaviors, interests and demographics of your target audience, retargeting (also known as re marketing) will show your ads to those who have already demonstrated an interest in your products or brand.

2. Use micro-content to engage your audience

If you don’t have a big budget or have spent a lot of money on a specific campaign, you can still produce simple, relevant content.

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3. Use social selling to convert better

62% of salespeople attribute closing more deals to social selling .

Sharing meaningful and eye-catching content is the main key to making social selling work.

Companies that use these practices have noticed an increase in audience and content reach, regular contact with prospects throughout the buying journey, increased conversion rates, and increased sales.

4. Monitor campaigns and adapt them

Indicators such as return on investment (ROI), sales evolution, visitor loyalty rate, number of leads… are used to assess the effectiveness of your digital strategy.

5. Pay per click to reach your audience faster

As a business owner, pay per click advertising is a must. About 45% of small businesses use pay-per-click advertising as part of their digital strategy. Your marketing budget is not unlimited, so every dollar should be maximized.

You can develop greater brand awareness and gain instant visibility with relevant audiences, something search engine optimization (SEO) can take months to achieve.

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